name: ruthie inocencio
occupation: stay-at-home mom / DIYer / fashion show coordinator
website(s): zastarra.onsugar.com, facebook, twitter
how would you describe your personal style? “it’s kinda all over the place! i like to create things that people can remember me by; that leave a lasting impression.”
signature staple? “i always throw a little bit of my native american heritage into my outfit.”
what are you wearing today? white marble headpiece made out of a vintage necklace, thrifted earrings, silver rings, and bow necklace, large ring DIYed from a broken necklace, h&m olive lace top, pink vest, and blazer, forever 21 faux leather leggings, and senso “neve” wedges from solestruck.
what image are you trying to express/portray when getting dressed? “it all depends on what kind of day i’m having. i have a two-year-old so most of the time i have to make sure i’m able to run after her.”
what inspires you? “everything from designers to runway models. i can take a walk outside and find something that inspires me. my main inspiration, however, is my little girl. while most moms are worried about having their child in dance or soccer, i’m always focused on what she’s going to wear each season and how she’s going to stand out from all of the other kids.”
style icon(s)? kate moss, leigh lezark, sarah jessica parker, naomi campbell, the olsen twins, alexander mcqueen, rick owens, balmain, lanvin, vivianne westwood, and john galliano.
favorite places to shop? “i like going into stores that i can’t afford and browsing their collection of garments. then i’ll go into places like forever 21 and h&m to find similar items that are on trend but half the cost.”
fashion faux pa(s)? “iron/steam your clothes! and make sure garments fit your body how they were intended to fit.”
favorite trend (currently)? tribal, long-haired furs, and strong shoulders.
must haves for fall? silver rings, studded earrings, trench coat, garnier eye roller and olive oil (to soothe dry skin in colder weather).
advice? words of wisdom? “be true to yourself. don’t waste your time worrying about what other people think. always feel confident in what you wear. remember that trends change fast, it’s impossible to keep up so be your own trend-setter!”
fresno…“can only get better!”